Ethique Heali Kiwi - Calming Solid Shampoo Bar for Dry, Itchy, Flaky and Oily Scalps and Hair

Ethique: Revolutionizing the Cosmetics Industry and Regenerating Our Planet

Brianne West, the CEO and Founder of Ethique, started the company in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, Ethique boasts a range of over 100 products, all designed to make giving up the bottle easier.

Ethique's mission is to revolutionize the cosmetics industry and regenerate our planet through business. One of the key ways they are achieving this is by helping to rid the world of single-use plastic bottles. As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, and they have also saved over 3 million gallons of water from being wasted. Additionally, they have planted over 350,000 trees, and this is just the beginning.

Ethique's products are all 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. Their packaging is also 100% plastic-free, with the products using recyclable, home-compostable packaging. This means that once you've finished using the product, you can simply tear up the box and pop it in your compost bin or bury it in your garden to return nutrients to the soil.

Ethique's products are not only environmentally friendly but also highly effective. Their Calming Shampoo Bar, for example, is designed to gently cleanse away scalp woes with a rich lather. The bar is made with a powerful blend of neem and karanja oils, renowned for their healing properties in Ayurvedic medicine, as well as soothing oatmeal, cocoa butter, and coconut oil, all of which provide softness and shine to your hair.

Each Ethique shampoo bar lasts at least 80 washes, which is equivalent to three bottles of liquid shampoo. To use the bar, simply stroke it down wet hair, and it will lather up beautifully. This not only saves you money but also helps to reduce your environmental impact.

Ethique's commitment to sustainability doesn't stop at their products. They have also implemented a "Compact by Design" initiative, which aims to identify products that have a more efficient design, leading to lower carbon emissions. By removing excess air and water, Ethique's products require less packaging and become more efficient to ship, which translates to significant carbon emission reductions at scale.

In conclusion, Ethique is a brand that is truly making a difference in the world. By revolutionizing the cosmetics industry and regenerating our planet through business, they are setting a new standard for sustainable and ethical practices. With their commitment to innovation, environmental responsibility, and customer satisfaction, Ethique is poised to continue leading the charge towards a greener future.

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